Spz 01/Fuorisalone

Spz 01/Fuorisalone (2024).

While working with ID Lab by Stefano Mirti, I developed a series of visual assets for the launch of SPZ 01, a lamp by Restart Milano presented during Milan Design Week 2024. The project focused on the creation of images through Al compositing, combining generative processes, image editing, and visual direction to build a distinctive atmosphere around the product. The visuals were conceived as key images for the launch, giving SPZ 01 a strong stylistic identity and placing the object within imagined architectural, urban, and cinematic scenarios. The visual language works with black and white imagery, light, contrast, and speculative spaces, creating a connection between the lamp's physical presence and a broader narrative environment. These images were used for the editorial project, advertising communication, and the design of the stand presented during the MoscaPartners event at Milan Design Week.